AT&T's Gigabit level internet service now will charge customers who decide to keep their web-browsing private. From Ars Technica:
AT&T is boosting profits by rerouting all your Web browsing to an in-house traffic scanning platform, analyzing your Internet habits, then using the results to deliver personalized ads to the websites you visit, e-mail to your inbox, and junk mail to your front door....AT&T charges at least another $29 a month ($99 total) to provide standalone Internet service that doesn’t perform this extra scanning of your Web traffic. The privacy fee can balloon to more than $60 for bundles including TV or phone service. Certain modem rental and installation fees also apply only to service plans without Internet Preferences.
Importantly, Google's Fiber service doesn't monitor your browsing (unless you are using Google services, which it does monitor).